PRESS RELEASE
5/09/2024
As the leaves turn different shades of red and gold and crisp air of autumn settles across the picturesque region of Cognac, why not ditch the summer crowds and scorching heat in favour of cosy fireplaces and beautiful autumnal landscapes in a region made of a rich tapestry of history, culture and most importantly Cognac!
Starting in October and running until March every year, Cognac houses and winemakers across the Cognac area come together to launch a pivotal part of the winemaker’s diary. The historic distillation process which has been unchanged since the 17th century, combines simple yet key steps to creating the eau-de-vie for Cognac and its winemakers. Being a part of this vital time to the region, offers a unique opportunity for locals and visitors to discover a tradition that is imbedded within the very fabric of Cognac and its people.
5 experiences to discover the savoir-faire behind the Distillation process
OBSERVATION
Hennessy Destination Distillery – From October to May, one of Cognac’s most globally recognised Cognac houses offers visitors a unique behind-the-scenes look at their historic distillation process. Visitors can tour the Groie distillery where the distillation process takes place, explore the working ageing cellars and view their historic ‘Paradis’ cellar which houses Maison Hennessy’s oldest eaux-de-vie. The tour also includes free transportation and a tasting of Hennessy X.O neat and crafted cocktail. The tour is 150EUR per person and is offered in English. Alternatively you can enjoy a ‘distillation breakfast’ beside the stills at the Chai du Rouissoir, which involves taking part in starting the ‘Bonne Chauffe’, a crucial moment in the distillation process to make Cognac (22EUR per person). Discover other opportunities to observe the distillation process at other maisons such as Frapin, Boinaud and Braastad.
WOODCRAFT
It is said in the Charentes region that there is no good Cognac without a good barrel, and that is such a saying that cask making has been elevated to an art. It is indeed in the wooden barrels that the spirit grows old, and develops its flavours, its complexity, and its very own signature. Each house of Cognac uses its own barrels, all handmade according to techniques which have been repeated and perfected throughout the centuries. When passing through Cognac, it is possible to dive into the amazing world of barrel making and visit some of the local cooperages such as the Tonnellerie Allary in Archiac.
BLENDING
We can’t talk about the spirit of Cognac without thinking of the magical art of blending, operated with genius by the Cellar Masters of each house. It is possible to slip into the shoes of these incredible artists and blend one’s own Cognac – either near La Rochelle at Cognac Normandin Mercier or in Cognac city centre, with Camus and Bache Gabrielsen Cognac.
BOTTLING
Another notable name among the Cognac houses, Maison Martell, is inviting visitors to experience a tour that not only gives further insight into the distillation process but also an exploration of discovery into the savoir-faire of Martell! Unique to this experience is that visitors get to take part in a ‘montre’ bottling workshop in an area of the distillery usually closed to the public. At the end of the tour, enjoy a cocktail making session and savour some dry Cognac at Martell’s rooftop bar, Indigo by Martell, with picturesque views over Cognac. Guided tour and ‘montre’ sample bottling workshop with the tasting at the Indigo bar 75EUR per person (two people minimum).
THE CELEBRATION
To kickstart the official start to the season, the Ban de la distillation returns from 25-26 October 2024 across Cognac. ‘Ban’ being a term coined as an official declaration of the process, it invites local producers, winemakers and visitors to come together for two days of various events, workshops, concerts and other fun activities.
5 unusual ways to explore Cognac and its craftmanship this winter
AN ESCAPE GAME
Maison Guillon-Painturaud spans back to three generations, with two sisters currently fronting the independent winemaking process and winery. In 2014 they were among one of the first vineyards in Charentes to be awarded a HVE (High Environmental Value), reflecting their commitment to the preservation of the terroir and natural ecosystem. The Spirits Escape Game is a fun and unique activity in Charentes that can be enjoyed with friends, family or work colleagues. Use your logic, team spirit and communication to solve puzzles, unlock secrets and retrieve the lost Cognac blend in time for the Cellar Master to meet his customer!
A JEWELLERY SCHOOL
Located in Cognac’s Chateau de Puyguiller, the Cognac Jewellery School offers various jewellery-making workshops aimed at different levels and inspired by the local countryside and vineyard. Workshops are led by expert jewellery maker Jess who trained and honed her craft in the Cotswolds, UK.
A BAROQUE ART AND CLAY MODELLING WORKSHOP
Unlock your inner artist and creativity with imaginative workshops offered by Charentes in Flow and be guided by a local artist in a clay modelling workshop. You will find your own creative rhythm in a relaxing atmosphere, without any strict rules or constraints, and explore modelling
techniques. The creation of an object made by your own hands will make the moment unique and inspiring. From 30EUR per person, for up to 10 people. Alternatively, attend a masterclass on Baroque art. The 17th-century Master will be honoured to share with you a lecture on this era and its art de vivre, or a practical drawing on your own drawing with period materials. Go home with your Rembrandt-style drawing as well as your quill pen. From 80EUR per person, with spaces for 6-10 people.
A RESTORATION PROJECT
Discover a slice of local history at the ‘Coulisses du Chantier’ of the Porte Saint Jacques, the historic fortified entrance to the town of Cognac, whose construction dates back to the 12th century! Having undergone various architectural phases and roles since its inception, the Porte Saint Jaques’ strategic position West of Cognac allowed a crucial position for controlling traffic across the Charente River. Not only was the key to its commercial and trading activities, but also for the city’s defence. Contributing a small fee of 5EUR to the ongoing restoration project which started this year with the aim of reopening in 2025, this offers a unique opportunity for visitors to learn more about the Porte’s history and explore an area of the site that is currently closed to the public.
A HUB OF MUSEUMS
The Musée des savoir-faire du Cognac and Maison du negociant–Musée d’art et d’histoire are a cultural hub of museums in the heart of Cognac. Dive deeper into Cognac’s ethos through art, history and culture.
Where to stay & eat
When planning a trip to Cognac, why not stay at the recently renovated Mercure Angoulême Hotel de France, located in the heart of Angoulême? With close proximity to local Cognac houses, this could be the perfect place to unwind after a day of exploring the treasures of Cognac.
Fancy a bite to eat? Discover tasty, fresh local produce and dishes at Le Tilleul du Gourmet in Chasseneuil-sur-Bonnieure, the new gastronomic vision of chef and president of Tables Gourmands, Pascal Pressac.
ABOUT EXPLORE COGNAC
Explore Cognac offers a myriad of opportunities to explore an exceptional spirit and territory. An unexpected and timeless parenthesis in the lands of Cognac, Charentes and their inhabitants, in the heart of Nouvelle-Aquitaine. The destination is ideally situated between Paris and Bordeaux, easily accessible by train, car and plane.
PRESS CONTACTS
Press contacts
Kate Schwab
kate.schwab@atout-france.fr
Marine Teste
marine.teste@atout-france.fr
Sarah Lherbier & Pia Boutaud
s.lherbier@charentestourisme.com ; p.boutaud@charentestourisme.com